THE FOUNDER'S
SALES SHIFT

This training is built for founders, business owners, and entrepreneurs who are still driving most of the sales and know it’s time to shift. If you want to scale without sacrificing conversion rates or staying stuck in the sales seat forever, this is for you.

Yes, General Admission is 100% free, you just need to attend live. There is no replay for free ticket holders, so block out the time and show up ready to learn. VIP access is available if you want the recording, bonus training, and a priority 1:1 consult with Petar.

Most sales trainings teach tips and tricks. This session shows you how to build a team that sells like you do by turning your current success into a teachable, repeatable, and scalable method. It’s not about learning more. It’s about building something that works without you.

Perfect. This training is designed to help you build the right foundations early, so you avoid costly hiring mistakes and get more out of your future team from day one.

Yes, especially you. If you’ve already experienced the pain of hiring the wrong person or not getting results, this session will show you exactly why it didn’t work and how to fix it.

You’ll get the full event replay, an exclusive pre-event Boardroom session, and priority access to a 1:1 sales growth consult with Petar (valued at $1,997). It’s built to give you real traction fast.

Yes, this is not industry-specific. The sales method you’ll learn applies across products and service-based businesses. If you’re responsible for growing revenue and want a team that can sell like you, you’ll benefit.

At just 9 years old, Petar was working in his family’s deli, fish and chip shop, and café.

He didn’t know it then, but he was learning the foundations of small business, customer service, upselling, and what it means to work smart no just work hard, long before his first official sales role.

Those early years sparked a passion he’s now built a career on: helping others grow profitable, values-driven businesses through sales that actually work.

Known today as The Billion Dollar Sales Guy, Petar has spent over three decades in the sales arena. Across that time, he’s trained thousands of founders and teams in more than 145 industries, contributing to over $11 billion in collective sales, through tailored strategies, proven frameworks, and sales education that actually works.

A university dropout, Petar got his start leading high-performing sales teams in the fitness industry. He later co-founded The National Sales Academy in 2002, earning his stake through results and performance, not investment.

He went on to become CEO of The Entourage, helping grow the company from a handful of staff to a team of more than 70. He then stepped into the role of Head of Sales and Education Development, where he built the sales systems the company still uses and teaches today.

Petar has been featured in Sky News, Smart Company, and Dynamic Business, and has been invited to tailor his sales methodology for brands like Mazda, Virgin, Westpac, Channel 9 and more.

In 2020, alongside his wife and business partner Annette Lackovic, they launched The Sales Institute Australia. Within 12 months, the business won a global award for fastest growing startup, followed by a second global award for client results using the Reverse Selling Method™ in their flagship program, CONVERT Club.

He’s also the creator of several proprietary frameworks including Green Brain Selling created by Petar Lackovic™, the Reverse Selling Method™, and SSOFA™ which is a model that helps business owners explain their product or service in a way that speaks to both logic and emotion, making it easier to sell without feeling pushy.

Outside the boardroom, Pete is a proud investor, basketball coach to his son Braxton, and husband to Annette of 19 years. Now based in Western Australia, chasing the best weather in the country, he continues to travel nationally for events, training, and speaking engagements.
A lifelong Collingwood supporter (just walk into his office and you’ll see the memorabilia), Pete’s also a golf lover who hits the green every week, no matter where he is in the world. He once played quarterback in gridiron and still brings that same competitive edge into everything he does. And when it comes to poker… well, don’t sit across from him unless you’re ready to get caught with your cards down.

Fun fact: Green Brain Selling was first developed by Petar back in 1997 during his early years as co-founder of The National Sales Academy, the original birthplace of this now widely adopted approach to sales psychology. He was the O.G!